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Building the autonomous advertising agency

Creative.
In minutes.
Not weeks.

The tria Studio turns a briefing into production-ready creative — grounded in your brand DNA, with you approving every step. Media planning and autonomous activation are on our roadmap.

0min

Brief → Creative

0

Creative Agents

0+

Deliverables

tria Studio — creative campaign workspace
Public launch — T minus

The autonomous era goes live.

On launch day we open broader enterprise access. Today, the creative Studio is already available to selected teams.

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Days

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Hours

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Min

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Sec

TARGET — 12 NOV 2026 · 10:00 BRT

01
The Creative Flow

From briefing
to production-ready creative.

Briefing → brand RAG synthesis → creative production. Media planning joins the flow as it matures.

STR AGENT

Briefing

Natural-language briefing. Objectives, audience, budget and KPIs — structured and validated in seconds.

2 min
Briefing
02
Agentic RAG

This is not generic AI.
It is your brand’s intelligence.

Most tools generate generic output. tria’s Agentic RAG retrieves your brand DNA — guidelines, asset library, positioning — and injects proprietary intelligence into every creative decision.

01

Brand DNA Retrieval

Guidelines, assets, voice, previous campaigns

02

Market Context (in development)

Competitive and trend signals — expanding over time

03

Cross-Agent Synthesis

Shared context across Strategy, Creative and Media

04

Brand Safety Layer

Every output validated against brand governance

Agentic RAG framework — three agents sharing intelligence
03
Competitive Speed

Legacy friction vs.
the tria model.

The traditional model was built for another era. This is the model tria is building — available today in creative, expanding across the cycle.

Traditional Agencytria
Creative Production3–4 weeks, 3 roundsMinutes, in the Studio
Brand GroundingManual briefsAgentic RAG on brand DNA
Strategy Research2–3 weeks, manualRAG-assisted (in development)
Media PlanningSpreadsheet-basedMMM simulation (in development)
OptimisationMonthly reviewsAutonomous cycles (roadmap)
Cost$50K–200K retainerPer project, transparent

Creative production:

weeks → minutes

Human approval gates
04
The Trust Layer

You stay in command.
We supply the engine.

Autonomous does not mean uncontrolled. Every phase requires explicit human approval. Full audit trail, real-time visibility, one-click approval gates.

01

Approval Gates

Nothing advances without your explicit sign-off at each phase.

02

Complete Audit Trail

Every agent decision, every data source, every reasoning step — fully transparent.

03

Role-Based Permissions

RBAC: strategists, creatives and executives — each with the right visibility.

05
Multi-Agent Framework

Specialised agents.
One creative system.

Specialised AI agents collaborating across the creative pipeline
STRStrategist
CRECreative
MEDMedia
06
Platform Architecture

Enterprise infrastructure.
Startup velocity.

tria platform ecosystem
01

Agentic RAG Engine

Proprietary retrieval-augmented generation that grounds every creative decision in brand DNA.

02

Continuous Optimisation

Roadmap: agents that refine media and creative over time, as data sources connect.

03

Human-in-the-Loop

Every phase requires approval. Complete audit trail and real-time visibility.

04

Multi-Tenant

Organisation → Brand → Campaign hierarchy. Isolated silos with dedicated agents.

05

Campaign Orchestration

Campaign cards, agent status and steppers across the creative pipeline.

06

Deployment-Ready Output

Brand-safe deliverables with versioning, audit trails and ready-to-use export.

07
Why tria

Most companies talk about AI.
We’re building the agency’s evolution.

01

Studio-First

From briefing to production-ready creative, grounded in brand DNA — available today, with you approving every step.

02

Proprietary Intelligence

Agentic RAG absorbs brand DNA and past performance. Calibrated output, never generic.

03

Built to Scale

Media planning, autonomous activation and optimisation are on the roadmap — expanding the Studio into the full cycle.

Start with the Studio

Stop waiting weeks.
Start creating today.

Brief the Studio and get brand-grounded, production-ready creative — with full human control.

Campaign creative preview