The tria Studio turns a briefing into production-ready creative — grounded in your brand DNA, with you approving every step. Media planning and autonomous activation are on our roadmap.
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Brief → Creative
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Creative Agents
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Deliverables

On launch day we open broader enterprise access. Today, the creative Studio is already available to selected teams.
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TARGET — 12 NOV 2026 · 10:00 BRT
Briefing → brand RAG synthesis → creative production. Media planning joins the flow as it matures.
Natural-language briefing. Objectives, audience, budget and KPIs — structured and validated in seconds.

Most tools generate generic output. tria’s Agentic RAG retrieves your brand DNA — guidelines, asset library, positioning — and injects proprietary intelligence into every creative decision.
Brand DNA Retrieval
Guidelines, assets, voice, previous campaigns
Market Context (in development)
Competitive and trend signals — expanding over time
Cross-Agent Synthesis
Shared context across Strategy, Creative and Media
Brand Safety Layer
Every output validated against brand governance

The traditional model was built for another era. This is the model tria is building — available today in creative, expanding across the cycle.
Creative production:
weeks → minutes

Autonomous does not mean uncontrolled. Every phase requires explicit human approval. Full audit trail, real-time visibility, one-click approval gates.
Approval Gates
Nothing advances without your explicit sign-off at each phase.
Complete Audit Trail
Every agent decision, every data source, every reasoning step — fully transparent.
Role-Based Permissions
RBAC: strategists, creatives and executives — each with the right visibility.


Proprietary retrieval-augmented generation that grounds every creative decision in brand DNA.
Roadmap: agents that refine media and creative over time, as data sources connect.
Every phase requires approval. Complete audit trail and real-time visibility.
Organisation → Brand → Campaign hierarchy. Isolated silos with dedicated agents.
Campaign cards, agent status and steppers across the creative pipeline.
Brand-safe deliverables with versioning, audit trails and ready-to-use export.
From briefing to production-ready creative, grounded in brand DNA — available today, with you approving every step.
Agentic RAG absorbs brand DNA and past performance. Calibrated output, never generic.
Media planning, autonomous activation and optimisation are on the roadmap — expanding the Studio into the full cycle.
Brief the Studio and get brand-grounded, production-ready creative — with full human control.
